Loss of effectiveness of common advertising media has provoked that companies adapt more diversified tools with the objective of establishing a more direct contact with clients.
Among no conventional media, POP communication is, without a doubt, one of the most effective advertising strategies, being, in fact, a field of study: “visual merchandising”.
POP displays (sales stands, PLV, etc) are indispensable communication elements. Well conceived, produced and installed, they show the desired message in an effective way, and they are even able to be changed along different seasons (offers, discounts, promotions). Displays, rollups, photocalls, frames for pictures or images, light boxes, poster cases, menuboards, glass cabinet, brochure cases, communication boards… in Xprinta we have the right element for every need.